Digital Marketing Coordinator

As directed, the Digital Marketing Coordinator will be responsible for, but not limited to, the following:

Website Content Management:
-Manage and update Zoo Knoxville’s website using WordPress, ensuring content is current, accurate, and brand consistent across all pages.
-Build and publish landing pages for special events, campaigns, seasonal programming, and fundraising initiatives.
-Collaborate with internal teams to gather content, photos, and updates for timely web publishing.
-Monitor website health, flag technical issues, and coordinate with web vendors or IT for resolution.
-Implement basic SEO best practices to optimize visibility and searchability of web content.
-Maintain and organize digital assets including photos, graphics, and video files in support of web content.

Email Marketing & Communications:
-Build, design, schedule, and deploy email campaigns using WordFly (or equivalent platform) for a variety of audiences including members, donors, general guests, event attendees, and education contacts.
-Maintain email lists and audience segments, ensuring clean data hygiene and appropriate list management in coordination with the Development and Membership teams.
-Develop and manage a recurring email communications calendar aligned with the zoo’s marketing, events, and fundraising priorities.
-Write compelling, on-brand email copy that tells the zoo’s story across a range of topics including special events, animal news, conservation programs, education offerings, and giving campaigns.
-Track and report on email performance metrics (open rates, click-through rates, unsubscribes) and use insights to continuously improve campaigns.
-Coordinate with the Development and Membership teams to support donor and member communications, renewal campaigns, and benefit-related messaging.

Digital Content & Cross-Departmental Collaboration:
-Serve as the digital content connector between Marketing & Communications, Development, Membership, Special Events, Education, and Conservation teams to capture stories, updates, and programming highlights.
-Develop and maintain a digital content calendar that aligns email and web content with organizational priorities.
-Assist in the creation of basic graphics and digital assets using Canva or Adobe Creative Suite in support of campaigns and communications.
-Support social media content planning and scheduling as a secondary responsibility in coordination with the Marketing & Communications team.
-Support digital fundraising campaigns including Giving Day promotions, year-end appeals, and capital campaign digital touchpoints.
-Compile regular performance reports across email and web channels and share insights with the team to inform strategy.
-Cultivate relationships with zoo staff across departments to stay informed of newsworthy events, stories, and programming that can be shared through digital channels.
-Present a professional appearance at all times.
-Work as a team with all zoo departments to develop and implement a positive guest experience.
-Other duties and tasks as requested or required.